By creating a business plan managers can complete a complex analysis of the whole business. This process allows them to verify more related aspects than they had considered on the first approach.
Why is a business plan of such central importance in a business? Why is it so controversial? Why do some people seek to downplay its importance?
Surprisingly, others would claim that a business plan has no value. We can immediately dismiss this view as without any logical basis. Every single activity, from one day's work to longer-term projects, requires planning, investigation and analysis.
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